2004SS
The trend that "from the warmth to the cool" of the 2003 Spring & Summer seems to approach the "new feminine" for the 2004 Spring & Summer through the "elegance revolution" of the 2003 Fall & Winter. The sports taste that gained power from the 2003 Spring & Summer becomes a clean taste and left it in the undercurrent, then the fresh and sweet taste is coming up. The brightness and refreshing color such as the sherbet color, yellow of the citrus, apple green and the aqua blue are symbolized spring. Each of these themes such as "sweet" of refreshing sweetness, "fresh." of the new casual wear taste that was refreshed basic, "50S" of the 50's couture was handled in girlish and "relax" that is loose and comfortable feeling and made to think the seaside resort seem easy to wear and may be selling well. On the other side, it is anxious about whether the natural & dark color that was based Asian and African ethnic taste seen by PRADA and so on will gains power.
The fabric, from the washed cotton of the 2003 Spring & Summer to more clean and crispy cotton, and then, the lace and the print seem to coming up in addition to the three big feminine fabric such as the chiffon, the jersey and the satin. Especially the print that the flower pattern is in the first on the list has the premonition of the break before mid summer. 2004 spring seems to be bright with the romantic small flower and the big flower of the daring coloring.
  1. Clean & natural fabric. 
The natural tendency was shifted from the washed cotton to the clean and crispy cotton.
 
  2.Feminine & luster fabric.
The lace coming up in addition to three big feminine fabric of the chiffon with transparence, drapery jersey and luster satin. Pay attention to an elaborate technique such as the embroidery, the cutwork, the crochet and the guipure. Not only the lingerie taste and the romantic taste but also the couture taste is in the point with the brocade appearance. The chiffon is useful for the print and the pleats.
 
  3. Pattern MIX & print fabric.
Print is coming up such as every flower pattern to the big pattern from the small pattern, POP and the geometric. Attention to the flower pattern skirt that becomes the key item especially for the feminine look. The flow of the pattern mix seems to speed up by added the monochrome check such as the stripe and the gingham check.
 
Refresh the silhouette in the 2004 Spring & Summer --- It feels the flow that freshness is brought to the daily taste by changing a combination such as balance and volume. Volume & fit, fit & flare and long & short, not to make comparison heavy and to handle it lightly, it is the point.
1.Neat. 2.Fit & flare. 3.Fluid. 4.Balloon.
The neat silhouette that represents the fresh casual wear taste in this season. The basic type of the various combinations.
The silhouette that represents the 50's elegance. Must need the girlish flared skirt.
The fluid line expressed the sweet taste. For the casual as well with the arrangement of the long & short.
Pays attention to the rise of the shorts and the balloon top together. Parka and sweat are targets.
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